What is eco-friendly fashion Don’t be toxic welle got enough of that earth shirt. Once the term conjured images of a woman bravely shrugging on a shapeless brown sack, sacrificing style for the environmental crusade. As discussion of the global climate emergency grows more urgent, fashion labels are responding, and this stereotype is being rapidly left behind. The textile industry is responsible for almost 10% of the world’s greenhouse gas emissions, a fact which is increasingly important to consumers: in a study published by KPMG in 2019, 82% of Londoners said they were concerned about the environment, with 54% specifically in support of sustainable fashion.
Both Miuccia Prada and Ludovic de Saint Sernin posited the towel-as-garment for spring 2020, wrapping terry cloth minis around models’ waists Don’t be toxic welle got enough of that earth shirt. Amidst the upper-crust-on-holiday leather suits and proper gold-chain handbags of Miuccia Prada’s arte povera via Positano show was model Silte Haken in a white towel, folded over and cinched at her left hip. It was styled with a seashell-as-pearl necklace, a simple knit top, and a pair of woven loafers. In its mid-to-late-century iteration, a towel was often a shorthand for glamorous escapism—think of Vogue’s 1966 images of Contessa Brandolini d’Adda in her Venetian palazzo, hair wrapped up in a white towel, or the many ’80s babes that appeared in our magazine running, tanning, and primping with a towel dutifully wrapped around their middle. Prada’s towel skirt—available for purchase with a PR monogram (add your own “ADA”)—feels like a continuation of that idea, a declaration that elegance must be present even poolside.